Supermodel Sara Sampaio Becomes The New Face of Graff Diamonds.

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Portugese supermodel Sara Sampaio is now the 'Green Lady' of Graff Diamonds. Sampaio, formerly a Victoria's Secret Angel, with an extensive work portfolio that collaborates with big names in fashion- such as GQ, Elle, Vogue and Glamour, has recently been cast as the new campaign face of the world famous diamond house.


In a dazzling ad campaign by the company, Sampaio showcases her natural flair and style in front of renowned photographer Patrick Demarchelier.


A Pair of 50 ct. emerald cut diamonds grace her ears, while she also flaunts a 35 ct. D-Flawless graded diamond ring. Each of the pieces, representative of the classic- yet magnificently large gemstones often portrayed by Graff.


(Editorial Article, Photo credits to Graff Diamonds and Patrick Demarchelier)

In the past, Lawrence Graff has garnered a widespread following for being one of the world's most active bidders on the topic of giant diamonds. Last year, he purchased the 709-Carat 'Peace Diamond' For $6.5 million US dollars and acquired the 1,109-carat Lesedi La Rona diamond, from Canadian mining company Lucara Diamond Corp. (valued at 53 million dollars).


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Gemcamp Laboratories

A Discovery Institute for Gemstones and Gemology

Our resident gemologists believe in encouraging public trust within the jewellery industry through shared education, value transparency and professionalism.

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